From The Archives ~ Topics: case studies, experience design, user research/usability

Creating a User Experience Culture at a Non-Software Company

Abstract
We propose a case study outlining our efforts to create a user experience culture at a mid-sized financial services company. Four years ago there were no web application interface standards, only individual software engineers without usability backgrounds, working in different areas of the company. Every application looked and behaved differently!

Our solution was to build a design standards website, increase knowledge and awareness of user experience concepts, drive a standard methodology and decrease the amount of development time through comprehensive HTML and JSP tag libraries. We started monthly presentations to share usability and industry knowledge across divisions. We developed training and tools for our business analysts and developers.

Our presentation will wrap up with key successes, lessons learned and a discussion of where we are today, especially in regards to distributed design teams, and how we now interact with vendors and business processing outsourcing efforts.

Keywords

Analysis, Branding, Business Case, Business Strategy, Concept Design, Design planning, Human Centered Design, Interaction Design, Organization Culture, Participatory Design, Process Improvement, Prototyping, User DesignStudies, User Centered Design, User Experience, User Interface Design, User Research, Visual Design, Visualization, Web Services.

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First presented at the conference on Designing for User eXperience, November 3-5, 2005, San Francisco, CA

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