From The Archives ~ Topics: consumerism, experience design, lifestyle, user research/usability

Mobile Computing in High-End Retail

by Ann Supawanich, Jenica Rangos, Jeanine Harriman, Garrick SchmittMay 01, 2006

Abstract
As mobile computing becomes increasingly popular in the fashion retail industry, challenges emerge pertaining to usability, system tailoring, and enhancing the manager-client user experience. These issues were addressed at LA Promotion by a team that conducted ethnographic-style observational research, interviewed stakeholders and conducted a usability audit of LA Promotion’s various systems. The team translated their observations into a series of recommendations, requirements and first prototype. This prototype focuses specifically on enhancing the mobile device used by managers as they guide clients through their LA Promotion experience.

Keywords
Ethnography, Handheld Devices and Mobile Computing, User-Centered Design / Human-Centered Design, User Experience, User Interface Design, User Studies.

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First presented at the conference on Designing for User eXperience, November 3-5, 2005, San Francisco, CA

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